The Anchoring Bias

Today’s post will reflect on one of the most profound cognitive biases exhibited by humanity, the anchoring bias. In short, the anchoring bias is the habit we have to filter all new information about a subject through the lens of our existing understanding, often...

What Is The Planning Fallacy?

We at WTTA are convinced that for most organisational problems, there is a lot to be gained from adopting a test and learn approach. Creating a hypothesis around a pain point, and then running an experiment to prove whether the hypothesis was right or wrong, provides...

Cognitive Bias – Ambiguity Aversion

Imagine this. You have a bucket containing 90 snooker balls. You are told that 30 of the balls are definitely red, and the other 60 are an unknown combination of yellow and black. You cannot see inside the bucket. You are then told you can win some cash. All you have...